American Tourister, the global travel gear brand, is teaming up with Virat Kohli to launch its new “UndeniableLeave” campaign.

Mumbai, Maharashtra, India (NewsVoir) With a strong presence in travel bags and backpacks, American Tourister is one of the most trusted and iconic brands in the travel gear category. The brand caught Virat Kohli as its brand ambassador in 2016 and since then has created several innovative campaigns. This year, American Tourister is back with another interesting campaign to tickle your passion for wanderlust! In keeping with its mission, the company encourages individuals to return to work and, most importantly, to return to travel and exploration safely. Every time someone wants to take time off work, they must overcome a major hurdle in the workplace: employers who are reluctant to punish this well-deserved break. While individuals are known to pose odd reasons to leave, American Tourister intends to provide them with something that will help them get their leave approved. Is there a manager who has the authority to refuse leave request directly from King Kohli? The digital campaign, ‘UndeniableLeave’, includes a simple but powerful activation whereby a leave request is submitted on behalf of employees, as mentioned by Virat Kohli. Working professionals will have to remix these pre-made reels and share them with their bosses on Instagram. Results? Vacation application that no president can deny! There were unique reels made for men and women to make the experience as realistic and smooth as possible. A great strategy to get more people to vacation.
Hear Virat Kohli explain how you can take advantage of this unique vacation app here:

People can go to American Tourister’s Instagram page. Pick the best for them and remix it with their actions! Once that’s done, all people have to share it with their bosses and turn on their vacation mode! AnushreeTainwala, CEO – Marketing, says, “It is a fact that people have the desire to travel, but work always gets in the way. This was a quirky and engaging way to put work in the back seat and get people going in a well-deserved travel break,” says PradnyaPopade, Head of Business Division. Marketing Communications, “The desire to travel after the pandemic has increased tenfold among people, but office obligations make it difficult for them to do so according to their will. So, this campaign brought a new look towards and the necessity of taking time off from work and urging people to travel.” American Tourister Brand Ambassador Virat Kohli says, “With my busy training and tour schedules, I know the importance of taking a break from work. This was a fun way to get this message across to young Indians.” For more information, please visit: About the Brand Since its founding in 1933 by Sol Koffler, American Tourister has evolved into one One of the most trusted and recognized brand names, with a history spanning more than 80 years.Its dedication to producing long-lasting and affordable luggage began in the 1930s and continues today.With the acquisition of Samsonite in 1994, the company has continued its legacy of combining superior quality And affordable design, offering a variety of travel gear to the general public.

(This story has not been edited by the Devdiscourse staff and is automatically generated from a shared feed.)

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