BlackBerry Hunting for EMEA partners after program relaunch

BlackBerry is “doubling down” on partners to counter cybersecurity threats.

BlackBerry is searching for new partners in the EMEA region. The recruitment drive comes on the heels of the relaunch of the partner program in the region.

Last year, BlackBerry got 92% of its sales in Europe, the Middle East and Africa through partners. It is now looking to recruit new strategic partners and regional specialists to help clients prevent cyber breaches.

Axel Conrad from BlackBerry

Axel Konrad, head of the EMEA channel at BlackBerry, said the company is “doubling down” on its partners in Europe, the Middle East and Africa.

“Our UK channel partner list has grown by 40% over the past 12 months and we continue to welcome new additions. With new senior leadership drawn from channel organisations, partners will notice a specific focus on ’empowerment’.

Conrad said the partners are working alongside BlackBerry sales teams. They also have access to a “highly competitive 12% discount program regardless of any discount.”

Growing MSSP . Business

The BlackBerry 2022 Threat Report found that small and medium businesses are at particular risk, with 11 to 13 attacks per day.

Amid growing threats, BlackBerry announced in June that it had updated its partner software. This included new marketing incentives, a global recruitment campaign to enhance partner support, and a new training curriculum, tools and empowerment resources.

The updates also include ways to help Managed Security Service Providers (MSSPs) take advantage of the demand from SMBs for 24/7 managed detection and response (XDR) services.

“This is a market that industry experts expect to grow globally from $22.45 billion in 2020 to $77.01 billion by 2030. We are thinking differently about MSSP licensing models and making new, innovative offerings available through BlackBerry Channel Partners,” Konrad said. This, he said, will help them “maintain their competitive edge and secure clients”.

Double the number of channel team bosses

BlackBerry already secures over 500 million endpoints worldwide. Conrad said he now aims to “equip, educate, and empower” his partners in the BlackBerry Endpoint Cyber ​​Security Group.

Earlier this year, BlackBerry re-launched the redesigned Partner Hub. It also opened the new Quantum Lab, where EMEA partners can bring prospects and customers to BlackBerry’s cyber attack simulation suite.

It has introduced a free additional layer of security to apply on top of existing partner solutions. In addition to preventing intrusions and malware, this allows partners to increase the sale of their base even if customers already have non-BlackBerry solutions for the Endpoint Protection/Endpoint Detection and Response (EDR) platform.

BlackBerry has also committed to significantly increasing the size of its channel team. It aims to double the number of employees in roles such as partner management, customer success and channel empowerment. This is “to ensure that partners have technical and sales support to compete and win in the crowded EDR/XDR market.”

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