A family-friendly game about the Queen’s Platinum Jubilee has been set up in Hull city centre and all you need to take part is a smartphone. Players visit seven characters that have come to life from Buckingham Palace and are visiting Hull on a day out.
Players, guided by Sir Barnaby Beacon, visit each character, learning about a different decade in Her Majesty’s 70-year reign. As they spot the vinyl decals in shop windows, they scan unique QR codes to collect digital stamps, follow the story and choose how it progresses in a “choose your own adventure” style activity.
The story begins with a little girl praying to have a brother because that would mean she would not have to be Queen. The trail continues right up to the present day where Sir Barnaby Beacon and his friend Cherry Chandelier are racing against time to organise a Platinum Jubilee party.
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Excitingly, players can also see the characters come to life in augmented reality. Once they’ve collected all seven stamps they’ll be rewarded with the conclusion to the adventure and be able to take selfies with digital prize badges.
The trail, which is free of charge, launched in the city centre at the weekend and runs until Sunday, June 12. Families taking part need to start at Lush in 45 Jameson Street and visit the businesses in numerical order.
The Queen’s Platinum Jubilee Beacon Trail was created by High Street Safari, which presented other crowd-pulling trails including Monster Hero Safari and Monster Villain Safari as a way of tackling social distancing regulations in 2021. The augmented reality is a new aspect for the Jubilee, bringing the characters to life.
Catherine Goble, marketing and events coordinator for Hull BID, said: “The trails were developed as a safe and family-friendly activity which encourages people to come into the city centre and have fun together as they visit the participating businesses – and hopefully others – and maybe make a day of the experience.
“That’s exactly what happened with the previous trails, and business owners reported afterwards that they experienced an increase in customer numbers as a result of their involvement. We’re delighted to be able to provide further support for businesses by bringing in The Queen’s Platinum Jubilee Beacon Trail.”
Ben Garner, store manager at Lush, said: “We’re aware that the previous trails have helped attract people into the city centre and we’re looking forward to taking part in this one because footfall is so important. We’ve noticed a lot of people shopping online and we think this will encourage more people to visit, experience our shop and our products and have a good time. It’s great that people can go out and explore the city centre again.”
Lush is number one on The Queen’s Platinum Jubilee Beacon Trail. Hares & Graces in King Edward Street is number two and Milchig in Paragon Arcade is number three.
From there, the trail continues to story point number four at Samsara & Co in Princes Quay Shopping Centre, number five at Hull 4 Heroes in Whitefriargate, and number six at Beasley’s in Hepworth Arcade. The seventh location is at GH&36 in Humber Street, and all businesses will display the official trail posters.
Click here to find out more about The Queen’s Platinum Jubilee Beacon Trail.