Today, in a lawsuit backed by the NRA-ILA, a coalition of groups that advance and promote youth firearm safety, youth shooting sports, youth hunting and hunter education programs, filed a lawsuit challenging a recently passed California statute that prohibits them from promoting for those programmes.
California Assembly Approved and Governor Newsom Signed AB 2571 In law earlier this year. NRA-ILA provided a Comprehensive review of AB 2571 last month. The real danger with the bill is that it vaguely and broadly prohibits any advertisement promoting or using firearms.”It looks attractive to the palace. The bill lists many ambiguous factors that indicate whether something would be attractive to minors, including colors or caricatures that minors might find attractive or showing a minor in an advertisement. Thus, no firearms safety program for youth can be promoted, or the education of hunters, or the sport of shooting in the golden state, without conflicting with the law.
The lawsuit alleges that “California has attempted for years to unconstitutionally regulate the right of members of the firearms industry to engage in genuine marketing and advertising with respect to legal products and services.” “This work is the next chapter in that ongoing saga.” AB 2571 “has practical effect in eradicating… promoting and preserving the nation’s historical traditions of firearm ownership and California’s hunting heritage by passing on pro-Second Amendment attitudes and traditions to future generations.”
But the real irony here is that California is actively trying to recruit more young fishermen through creative marketing. 2019 Statewide R3 Implementation Strategy for California Department of Fish and Wildlife It sets several goals, including:
Create, support and promote marketing and awareness materials that fully embrace the sports of shooting – shooting, shooting on target, rifles, rifle and pistol ranges, youth shooting federations and activities – as worthwhile, important and valuable activities associated with hunting, hunter recruitment, retention and reactivation as of July 2020.
This goal cannot be achieved in light of AB 2571, something the California Assembly failed to consider when it rushed to implement AB 2571 as an “urgent” measure.
This status has been suspended So Cal Top Guns vs. US Punta. The other parties to the suit are Safari Club International, the United States Athletes Alliance Foundation, and the Athletes Congress Foundation.
Please stay tuned www.nraila.org For future updates on the NRA-ILA’s ongoing efforts to defend your constitutional rights.