Johnson Outdoors, “National Wildlife Federation Hygiene”

RASEEN, WI, April 28, 2022 (GLOBE NEWSWIRE) — Johnson Outdoors, a global leader in outdoor recreation equipment and technology, and the National Wildlife Federation, America’s largest and most trusted conservation organization, are teaming up to advance natural resource conservation by creating a challenge clean land. The challenge will invite tens of millions of individuals, families, students, teachers, environmentalists and leaders to get outdoors and take simple protection measures to help improve the health of the planet by collecting one million pieces of trash.

“Our commitment to leaving the planet better than we found it has always been at the core of Johnson Outdoors and our family of brands. Now more than ever, it is imperative that we work alongside partners like the National Wildlife Federation as well as consumers to ensure our natural spaces are healthy and thriving for us. And for future generations,” CEO of Johnson Outdoors.

“Clean up the waste and pollution that has polluted our precious natural resources is critical to protecting the health of people and wildlife alike,” said Colin O’Mara, President and CEO of the National Wildlife Federation. “By taking collective action on such a large scale, we can work collaboratively to right the wrongs of the past and give wildlife the opportunity to thrive in our rapidly changing world. We are excited to work with Johnson Outdoors and can’t wait to see the benefits this challenge will bring to our country’s amazing wildlife and the habitats that They call it home.”

The goal of the Clean Earth Challenge is to promote the recovery and resilience of the nation’s greatest natural resources – the land and water that support people, wildlife, and the planet. The challenge inspires collective protection actions to help clean up environmental pollution and improve ecosystem health.

To get the post:

  • Join the challenge at: www.cleanearthchallenge.com
  • go out. Clean up trash and debris. Encourage others to participate.
  • Track your progress. Measure your impact. Download the Litterati app. Available at the Apple Store, Google Store, or at: www.cleanearthchallenge.com
  • Track actions and report results at: www.cleanearthchallenge.com

About Johnson Outdoors
JOHNSON OUTDOORS is a world leader in creating outdoor recreation equipment and technology that inspires more people to experience the great outdoors. The company designs, manufactures and markets a range of winning and consumer-favorite brands across four categories: watercraft recreation, fishing, diving and camping. Popular Johnson Outdoors brands include: Old Town® kayaks and kayaks; Ocean Kayak™; Carlisle® paddles; fishing motors, batteries and anchors Minn Kota®; Cannon® descent arms; Humminbird® Marine Charts and Charts; SCUBAPRO® diving equipment; Jetboil® outdoor cooking systems; And Eureka! ® camping and hiking equipment. For more information, visit: www.johnsonoutdoors.com

About the National Wildlife Federation
Founded in 1936, the National Wildlife Federation is America’s largest and most trusted grassroots conservation organization with 52 states and affiliated territories and more than six million members and supporters, including hunters, hunters, gardeners, birders, hikers, campers, hikers, and outdoor enthusiasts of all stripes. The Federation’s mission is to unite all Americans to ensure that wildlife thrives in our rapidly changing world through programming that focuses on wildlife conservation, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change. Visit the National Wildlife Federation media center at NWF.org/News.

ContactAllison Kitzerow, Johnson Outdoors, [email protected], 262-631-6731, Anna Vecchio, National Wildlife Federation, [email protected], 202-797-6662

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