Nairobi – The Department of Tourism and Wildlife relies on hiking and mountaineering as a major producer of the growing domestic and international outdoor and adventure tourism.
A week after climbing Mount Longonot, Tourism and Cabinet Secretary Najib Balala has accompanied other hikers on a four-day expedition to Mount Kenya as he seeks to raise awareness of the experience.
The climb, which is part of the government’s strategy to raise awareness of the mountain as a major tourist destination in Africa, aims to raise funds to improve the visitor’s experience at the facility.
Speaking moments before the expedition at the gateway to Mt Kenya Chogoria, CS Balala noted that Mount Kenya has the potential to attract international and local visitors, including mountain climbers and all nature lovers.
“We are doing this expedition to reposition this great landmark as one of the prime destinations for adventure experience in Africa. Last week, we visited Mount Longonot as part of the preparations for this expedition. Climbing is not easy, it requires proper preparation both mentally and physically. We have A team of capable individuals who will guide us and hopefully Kenyans will be a part of this hike.
He added that through the hike, funds will also be raised to improve amenities along the route to improve the experience for hikers as well as improve gear for porters who play an important role in the climbing experience.
“Through this trip, we will also raise funds to ensure the improvement of tourism facilities including improving toilet facilities at the various stopping points of the route, providing equipment such as bags and shoes and providing first aid training for guides and porters. It is good to note that this campaign comes at a time when we are increasing It includes our efforts to revive the tourism industry from the effects of the Covid-19 pandemic.”
Known as a pioneer in the safari industry, the Kenya Foundation also enhances the potential of a destination that is number one in adventure tourism.
In 2019, Kenya launched the Magical Kenya Signature Experiences where adventure experiences such as Forest Kereita, tropic air Safaris, Mara cycling and others were highlighted as key experiences in Kenya through the programme.
Alan Ngorog, Company Secretary of the Kenya Tourist Board says: “Adventure tourism is part of the identity of the destination and we want to continue to show travelers that we have a lot in Magical Kenya. We expect the climbing by CS Balala and his team will help elevate Kenya’s standing as an ideal mountaineering destination in Africa and the world.” . Said Njoroj
Mount Kenya is the second mountain in Africa with a height of 5,199 meters, which is also a national symbol and a national treasure. The adjacent Mt Kenya National Park is a UNESCO Natural World Heritage Site and a bastion of wildlife that over the years has attracted many tourists to the area.
Apart from Mount Kenya, the destination also has other hiking and adventure destinations that travelers can explore including Karura Forest, Ululua Nature Trails, Menengai Crater, Mount Elgon, Mount Olulokwe, Ngong Hills, and more. These destinations offer different experiences and thus should be on every visitor’s list.