The National Center for Livestock Breeding Heritage announces the largest individual gift in its history | Texas Tech today

The gift from The Cash Foundation is the main gift to help build The Cash Family Ranch Life Learning Centre, an interactive and immersive ranching learning experience.

For more than six decades, the National Livestock Heritage Center (NRHC) at Texas Tech University has provided educational experiences to the public about the history and development of livestock farming. Now, she has the opportunity to build a dedicated area focusing on the present and future of ranching with the help of a pioneering gift of the Ranch Life Learning Center.

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This afternoon (June 30), NRHC announced a $3.5 million gift and intent to create the Family Farm Cash Learning Center. The Cash Foundation is among 21 supporters of the project to date – a group that also includes the Helen Jones Foundation Inc. , The CH Foundation and others.
“Understanding that ranching, agriculture, and the entire agricultural industry play a vital role in the economic development of this region requires that we educate our students and our community about this work,” said Texas Tech President Lawrence Shovanek. The Cash Family has a long history at Texas Tech, and their involvement and financial contributions have made a difference in our ongoing efforts to excel both in sports and academically. It is investments like this that elevate Texas Tech and the National Center for Livestock Heritage and validate the work we do.”

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The proposed Cash Family Ranch Life Education Center, an indoor/outdoor learning center to be built at NRHC, includes interactive exhibits on animal and vegetable farming, pasture management, the role of cowboys and more along with an immersive version of the farm from ‘Hank the Cowdog’ book series. The center aims to educate the public about raising livestock and how it contributes to the care of livestock and land.
“People talk to us about ranching, and they really think it’s about cows and horses and cowboys,” said Clay Cash of the Cash Foundation. “There are so many other things that go into explaining what a farm is other than cowboys and horses and cows, and this gift gives us the opportunity to tell the whole story. Doing this with Hank the Cowdog allows us to grab the youngsters and give them at least an initial understanding of how ranching works.”

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In 2016, the NRHC worked with “Hank the Cowdog” author John Erickson to publish a special series of books and create a curriculum to educate students about ranching as told through Hank’s eyes on his farm. The Ranch Life Learning Series has become a classroom staple for science and social studies teaching, and the Cash Family Ranch Life Learning Center will bring these lessons to life for NRHC clients of all ages.
“A lot of people pick up steak from a grocery store that they don’t even know where it came from,” said Ashley Cash of Cash Foundation, a longtime farming company. “They don’t even realize how much they really depend on farmers and ranchers just to eat, not to mention so many other things. We want to do everything we can to try and educate people about the necessity of ranching and the wonderful people involved in it, just so the average person can eat on their own. his favour.”

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Jim Brett Campbell, CEO of NRHC, added, “We want to continue to tell our story about our heritage and history, but how do we tell our story to an audience largely separated from agriculture? History may not be the only story we need to tell when so many people have a separation Real about farming.”
While funding for The Cash Family Ranch Life Learning Center is nearing completion, further support is needed to ensure that the ambitious project can be built. For more information about contributing to the project, contact the NRHC at (806) 834-4120 or [email protected]

About NRHC

NRHC is a 27-acre museum and historical park that offers educational programs and exhibits on the history of ranching and contemporary ranching issues. The center is located at 3121 Fourth Street in Lubbock and is open from 10 a.m. to 5 p.m. Monday through Saturday and 1-5 p.m. on Sunday. The historic park is accessible by wheelchairs and prams.


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