12 May 2022
UltrAspire Gears Up the Brooks Sports Team
/ Endurance Sport / – As a young man, Bryce Thatcher found his passion for moving quickly and efficiently in the mountains. At the time, there were limited options for mountain running gear which led to Price designing and building his own. Among his custom gear, Price wore a pair of Brooks Vantage running shoes during his record-breaking climb to the Grand Teton. In the intervening years, Price and Brooks continued to refine and innovate their respective spaces. Now leaders in the industry, their ways are intersecting again.
UltrAspire has been offering concepts to drive the running industry forward since the company’s inception in 2012. Owner and founder, Bryce Thatcher, known as the “Father of Hydration” has designed hundreds of products over his 35-year career that have shaped the evolution of enduring hydration options to this day.
When asked about the UltrAspire and Brooks collaboration, Kevin Robson, UltrAspire’s president and head of sales, answered. “As a growing company in the space, it is great to partner with such an established brand as we can show that we make some of the best equipment in the industry.”
“The history of Per Bryce and the foundation on which we have built the brand, this partnership makes so much sense in its authenticity. Use Bryce Brooks to do an amazing feat so many years ago, and to be able to bring that kind of passion and dedication back into the gear that Brock athletes wear now, it feels so real. “. said Joe Petty, Vice President of Marketing.
We are excited to announce a collaboration with Brooks Running. UltrAspire is equipping the Brooks sports team with equipment inspired by the same passion that drove Price into the mountains 40 years ago. As was the case then, today’s athletes continue to push the boundaries of human endurance, and we’re excited to move forward with a company that shares so much of our history and purpose.
UltrAspire is an innovative, high-performance outdoor gear company. From the competitive endurance athlete to the occasional adventurer, the UltrAspire holds a very important symbol of creating an inspiring outdoor experience. Gear up with UltrAspire and experience the difference at www.ultraspire.com
Brooks Running sells performance shoes, apparel, bras, and accessories worldwide. Brooks’ purpose is to inspire everyone to go their own way by creating the best equipment, tools, and experiences. Founded in 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. It is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow @brooksrunning.