Vegan Shoe Company Launched at Malibu Farmers Market • The Malibu Times

A new footwear brand based in Europe has launched its first product on the Malibu Farmers Market. Berlin and Amsterdam-based brand Zen Running Club has chosen to offer its unique product to the Malibu community which it describes as a perfect fit for vegan running shoes.

Zen Running Club is a new company launched by three former employees of global footwear giant Adidas. The company’s mission is to reimagine running shoes citing a new environment of sustainability. The founders of Zen Running Club wondered why running shoes were made of plastic. Therefore, they came up with the idea of ​​getting only natural ingredients for their shoes. The shoes are made of eucalyptus fibres, sugar cane and organic cotton.

According to Malibu spokeswoman Yvonne Busch, “there is still a very small amount of microplastics.”

Less than 5 percent is not normal at this time, but Bush says that will change quickly.

“It’s the gum and right now they’re on a mission to try and replace this plastic-based gum with a natural ingredient,” she said. “It will be 100 percent biodegradable.”

Zen Running Club shoes took to a booth at Malibu Farmers Market last year to present their unusual and stylish shoes to the world for the first time.

“We thought it was a good environment to introduce this shoe to the right people because we believe Malibu is a place where people value sustainability, value products and take the environment into account and work for exactly that; to make better products that are not only good for you, but good for our planet as well.”

With every upcoming product the company plans to release it will be organic only. More products are expected to be launched later this year and next. “Malibu will always be the hub where these products will be introduced,” the spokesperson said.

The company has acquired Malibu so much that it will be a sponsor at this year’s Malibu Half-Marathon in November. Zen Running Club has also started in association with Boys & Girls Club Malibu, the beneficiary of the half marathon.

“There is a grant program that supports the development of environmentally friendly social entrepreneurship and leadership that the company will support.” said the speaker.

The company hopes that its partnership and grant program will leave teens wondering what to wear and where it’s coming from.

“We’re trying to deliver a brand and also become a part of the community,” Bush said.

This Sunday, May 15th, at 9am, the Zen Running Club will return to Malibu Farmers Market to host a free running event promoting the benefits and fun of running. Wellness and Endurance Coach Ted MacDonald will lead the 6 km Walk/Run from the Farmers’ Market along the Pacific Coast Highway on a circular road. MacDonald, who owns 5 Point Yoga in Malibu, is a teacher, fitness instructor, coach runner, and longtime fitness advocate. All participants in the free event will receive a gift bag and a chance to win a pair of certified vegan shoes. You can respond to the invitation to attend at Eventbrite.com/runmalibu.

One of the company’s founders, Dominique Cenot, said Malibu Times Magazine “It seems that the more we work here, the more friends we make and the more we feel at home.”

Although Zen Running Club shoes are marketed as running shoes, they are described as comfortable walking shoes as well. The company also sells T-shirts and socks made from organic fibers. Botanical-certified shoes and collections are available at ZenRunningClub.com

Important update: Due to safety concerns by the City of Malibu regarding the 6K Fun Run planned for Sunday, May 15, Run Malibu and Zen Running Club have had to cancel the team’s run. The destination will be for all the solo runners interested in going out to Malibu Farmers Market and getting some gifts. Visit the Zen Running Club booth at Malibu Farmers Market anytime between 9:00 AM and 2:00 PM PST. At 11:00 a.m., they will go into raffle on an exclusive pair of vegan shoes from Zen Running Club, and entries to Run Malibu on November 5 and 6, 2022.

Leave a Reply

%d bloggers like this: