Vera Bradley partners with Coleman® to launch a new product

FORT WAYNE, Ind. , May 11, 2022 (GLOBE NEWSWIRE) — Vera Bradley (NASDAQ: VRA) announced today that Vera Bradley, the iconic American bag and luggage brand, has partnered with The Coleman to develop modern fashion. Outdoor gear for those who value functionality and style. Inspiring new adventures, the Vera Bradley + Coleman Limited Edition Collection combines signature Vera Bradley styles and purposeful functionality with Coleman’s heritage and outdoor expertise.

From day trips to nightly weekends, the collection includes a variety of new products with unmissable design details, such as a water-repellent finish, water tank housing and two exclusive styles, Eden Beasley And blue wildflowersto inspire customers to enjoy the outdoors all summer long.

“Vera Bradley and Coleman are two beloved American Heritage brands known for quality, durability, innovation and thoughtful design, so our partnership fits naturally. The Vera Bradley + Coleman collection is the perfect complement to our mission of connecting and empowering women and girls on their unique and wonderful journeys. This collection will allow our clients to explore the world easily and make it a brighter place at the same time,” noted Darren Hull, Vera Bradley’s Head of Brand.

Jim Pisani, CEO of The Coleman Company, Inc. added: “The outdoors has always been a place of personal growth and expression, and The Coleman Company has been a part of this journey for more than 120 years. We are excited to offer a collaboration that brings together Vera Bradley’s iconic styles, rich history and outdoor experience. for Coleman”.

The Vera Bradley + Coleman collection is now available for purchase at Vera Bradley Full Line and Target stores, as well as on verabradley.com, coleman.com and target.com.

The set includes:

  • Soft cooler 28 cans: With its convenient carrying strap and multiple pockets, this cooler is perfect for picnics, festivals, or any outdoor entertainment.
  • broadband quad chair: Take comfort with you on any adventure; This chair easily folds into a carry bag and is ready for your next lounging opportunity.
  • 4P Skydome™ Tent: Compact in size, this is the perfect tent for a weekend getaway. Easy setup allows you to spend more time with friends and family.
  • tumbler 20 oz: The perfect glass for every endeavor, this stackable mug has a built-in bottle opener and a straw to take with you on the go.
  • cooler backpack: Easily carry your cold drinks and snacks on your next camping adventure with this cool backpack.
  • sling backpack: Finally, the cargo space of a small backpack meets the convenience of a hands-free crossover style.
  • Daypack (15 liters) And Large day bag (22 liters): Whether you’re hiking new trails or exploring your own backyard, these packs will support you for adventures near and far.
  • camping blanket: Travel-ready and ultra-soft, this camping blanket features a water-resistant finish with a fleece backing, so you’ll be warm and cozy no matter where your trip takes you.
  • hip bag: Wherever you roam, this thoughtful bag will have all your needs covered. From the waterproof finish to the comfortable rubber strap, you’ll reach for it before embarking on any adventure.

About Vera Bradley:
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, travel bags and other travel essentials, fashion, home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, signature patterns and striking colors that inspire and connect women unlike any other brand in the global market. Visit www.verabradley.com and follow @verabradley to find out more.

ABOUT COLEMAN COMPANY, INC:
The Coleman Company, Inc. was built. Based on 120 years of experience, it inspires connections between people and the outdoors, and our equipment is everywhere: on the trail, by the lake, at the campsite – and these days, even in your own backyard. Coleman believes that time spent outside restores connection between people and the planet, paving the way for a better tomorrow for all. The outside is calling. answer it. For more, visit coleman.com and follow them on Instagram.

About Newell Brands:
Newell Brands (NASDAQ:NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer’s, Yankee Candle, Graco and NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Contigo, Oster, Sunbeam and Mr. Beloved, planet-friendly Newell Brands improve and brighten consumers’ lives at home and abroad by creating moments of joy, building confidence, and providing peace of mind. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.

An image accompanying this ad is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b3e7173d-ae26-4e37-9c24-8eb12208c853

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